Artistic Direction of BAphoto Fair (2015-2020).
The medium-term objectives were redefined around three key premises: modernizing the fair's identity, strengthening its content, and building institutional alliances to enhance the regional photographic circuit.
During this period, the event relocated to a new venue, and the fair's branding was refreshed, including an updated logo. A strategic content program was implemented to reinforce both historical and contemporary photography while creating intersections with other disciplines. Guest curators involved in this initiative included Alfredo Aracil, Ariel Authier, Mercedes Claus, Laura Hakel, Rodrigo Alonso, Jazmín Adler, Ana Luiza Fonseca, Florencia Portocarrero, Valeria González, and José Antonio Navarrete. Simultaneously, educational and outreach activities were organized in collaboration with institutions such as the Museo de Arte Latinoamericano de Buenos Aires (MALBA), Fundación Lariviere, Museo Timoteo Navarro, Museo Castagnino Macro, ArtexArte, and Museo Palacio Dionisi, among others.